TKDA hires new marketing and business development officer
Longtime marketing executive Craig S. Anderson has joined TKDA in the role of Chief Marketing & Business Development Officer.
For more than 25 years, Craig has worked in marketing, strategy, and business development for companies that create and enable the built environment. He has extensive experience in leading growth and change initiatives driven by transformational strategies, and translating those initiatives into market and organizational development.
At first glance, it seems an unusual career for someone with a master’s degree in landscape architecture. “For as long as I can remember, I have been interested in construction, buildings, architecture, and cities, so even when I was an undergraduate studying business, I had my eye on a career involving the built environment,” Craig says. “I was also interested in art from an early age. While at Hamline taking art classes alongside my major, one of our art professors left teaching to return to school to become a landscape architect. A lightbulb went off!”
Craig earned a Master of Landscape Architecture from the University of Minnesota-Twin Cities to accompany his Bachelor of Arts in management from Hamline University in Minneapolis.
As he assumes his new role at TKDA in the middle of a worldwide pandemic, Craig explains that taking professional services and solutions to market really hasn’t fundamentally changed despite the upheavals. “Growth begins with clear strategy, consistent market engagement, and delivering exceptional client experience,” he notes. “Marketing communications and business development have simply advanced more heavily to digital media. Ultimately, though, people still hire people they trust and like to work with — our challenge is to build those relationships, no matter the method.”
“Craig’s experience in strategic growth make him a good fit for our company as we grow to meet the evolving needs of our clients and communities,” said Tom Stoneburner, TKDA’s president and CEO.
Outside of working hours, Craig enjoys travel and taking in arts and culture experiences with his wife and kids. He also volunteers for two wonderful rural arts organizations.